Concilio Guest Profiles™

Informed Operations
Strengthen guest relationships and add value by anticipating their needs and expectations before they arrive on property. Search for and group together those who deserve special attention.
The people behind the reservations
For the first time, interact with the real person behind every reservation. The Insight Engine combines reservation, guest, and marketing data with Concilio’s smart data to understand who your guests are and their online behavior.
Concilio Guest Score
The guest score represents a guest’s true value to the hotel. Using mathematical models, the Concilio Guest Score™ takes into account each guest’s on property spend, social influence, and affinity to the hotel. With a unique understanding of each guest you can create unforgettable experiences.
Advanced guest classification
Create tailored marketing campaigns to communicate intelligently to guests, individually or collectively. The Insight Engine’s complex data algorithms classify each reservation and assign each guest a persona based on their behaviors and habits.
Actionable Insights

Personalization isn’t just a concept
It is one thing to understand your guests and quite another to be able to act on that data. Concilio Labs knows that insights are a means to an end.
Intelligence in Action
Concilio’s Actionable Insights make it easy to deliver the recognition your guests crave by suggesting specific, intelligent actions based on personal attributes.
Data Visualization

One-click reports and statistics
Interactive, on-demand views of your reservation and guest profile data. Quickly find key performance indicators across brands and hotels.
Better understand key factors driving your data
No longer be constrained by limited visibility into your hotel data, complicated reporting, and disparate source systems.
Create a segment to reveal trends
Our intuitive user interface allows for flexible exploration and analysis of guest and transaction data. Build finely tuned segments to understand guest trends.